Business Analytics

Business Analytics

Business analytics refers to the skills, technologies, and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning and to gain new insight, and improve strategic decision-making.

Business Analytics Curriculum:

  • Analytics for Competitive Advantage
  • Financial Accounting
  • Introduction to Statistics for Data Scientists
  • Programming for Data Science
  • Marketing Management
  • Big Data Analytics
  • Building and Managing Teams
  • Data Management, Databases, and Data Warehousing
  • Exploratory Data Analytics and Visualization
  • Predictive Analytics
  • Data-Driven Experimentation and Measurement
  • Advanced Issues in Business Analytics
  • Modeling and Heuristics for Decision Making and Support
  • Experiential Learning
  • Project Management of Analytics Projects


Business analytics sits at the crux of business strategy and technical data analysis. It involves taking a data set and interpreting it with a very specific purpose in mind, whether that be to solve a problem for an organization or help inform a company’s future business decisions

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